Senior Manager, Demand Generation & Marketing Operations

Salt Lake City, UT
Full Time
Experienced
Job Description: Senior Manager, Demand Generation & Marketing Operations
Company: Christopherson Business Travel
Location: Salt Lake City, UT (Hybrid)
Department: Marketing
Reports To: Chief Marketing Officer

About Christopherson Business Travel
Christopherson Business Travel is a leading travel management company delivering innovative corporate travel solutions, exceptional client service, and technology-driven insights. We partner with organizations to optimize travel programs, enhance traveler experiences, and drive measurable savings. Our marketing function is investing in modern demand generation and marketing technology to fuel the company's next phase of growth.

Position Summary
The Senior Manager, Demand Generation & Marketing Operations is a hands-on, technical marketer responsible for owning Christopherson's lead generation strategy and the marketing technology stack that powers it. This is a build role: today, much of our martech and lead gen execution is managed by third parties, and we are bringing it in-house. The person in this seat will design and execute multi-channel demand generation programs, operate our marketing automation and CRM-integrated tools directly, and translate pipeline goals into measurable, repeatable campaigns. This role reports to the Chief Marketing Officer and has the opportunity to build and lead a team as the function grows.

Key Responsibilities
Demand Generation Strategy & Execution
  • Develop and execute the company's lead generation strategy across paid, organic, email, and ABM channels to drive qualified pipeline.
  • Plan, launch, and optimize multi-channel campaigns aligned to sales and revenue targets.
  • Build and manage nurture programs, lead scoring, and lifecycle workflows to accelerate conversion from MQL to SQL to closed-won.
  • Partner with sales leadership to align on ICP, target account lists, SLAs, and feedback loops.
Marketing Technology & Operations
  • Own, administer, and optimize the marketing technology stack, including marketing automation, CRM integration, landing pages, forms, attribution, and analytics tools.
  • Lead the transition of martech execution from third-party vendors to in-house ownership, including evaluation, implementation, and ongoing management of platforms.
  • Establish data hygiene, segmentation, governance, and compliance practices across the marketing database (including CAN-SPAM, GDPR, and CCPA considerations).
  • Maintain integrations between marketing platforms, CRM, and other revenue systems to ensure clean, reliable data flow.
Measurement, Analytics & Reporting
  • Define KPIs, build dashboards, and report on campaign performance, funnel health, and marketing-sourced pipeline contribution.
  • Conduct A/B testing and continuous optimization across creative, channels, audiences, and offers.
  • Translate data into clear insights and recommendations for the CMO and executive team.
Cross-Functional Partnership
  • Collaborate with sales, content, product, and client success teams to align messaging, campaigns, and customer journey touchpoints.
  • Manage relationships with external agencies, vendors, and contractors as needed during the in-house transition and beyond.
  • Build the case for, and eventually hire and lead, additional demand generation and marketing operations talent as the function scales.

Qualifications
Required
  • 6+ years of progressive experience in demand generation, growth marketing, or marketing operations, with significant hands-on execution.
  • Deep, hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or equivalent) and a CRM (Salesforce, HubSpot, or equivalent).
  • Demonstrated experience building, owning, and optimizing a martech stack, ideally including paid media platforms, attribution tools, and analytics platforms.
  • Proven track record of designing and executing lead generation programs that produced measurable pipeline and revenue impact.
  • Strong analytical skills, with the ability to define KPIs, build reporting, and translate data into action.
  • Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
Preferred
  • B2B experience, particularly in services, SaaS, or travel/hospitality.
  • Experience transitioning marketing functions from agency-led to in-house operation.
  • Familiarity with ABM platforms (6sense, Demandbase), intent data, and enrichment tools (ZoomInfo, Clearbit).
  • Prior people management experience or readiness to build and lead a small team.

Core Competencies
  • Technical fluency with marketing systems and data
  • Strategic thinking paired with hands-on execution
  • Bias for measurement and continuous optimization
  • Strong cross-functional collaboration and communication
  • Ownership mindset and comfort building from the ground up
  • Sound judgment in vendor evaluation and management
  • Adaptability in a growing, evolving marketing function

What We Offer
  • Competitive base salary, commensurate with experience
  • Performance-based annual bonus tied to pipeline and revenue metrics
  • Comprehensive benefits package, including medical, dental, vision, life, disability, FSA/HSA, and 401(k) with employer match
  • Generous paid time off, two company-wide administrative leave weeks (July and December), and 10 paid holidays
  • Hybrid work environment based out of our Salt Lake City office
  • Professional development opportunities and a clear path to grow the team
  • A collaborative, mission-driven culture rooted in our values: Create Value and Value People
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